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Low Volume 'Brit' Car Maker Plan For Success!
Re: EVO Mag. 2/04 Issue.
Article Title: 'Dream Works'
British car maker Aston Martin will be turning a profit very soon and the following was mentioned as the reasons why: "What's encouraging and what Britain's other low volume sports car makers should take heart and inspiration from, is that strong, decisive leadership and innovative, well executed ideas have
sealed Aston's resurgence. (The company should be producing 5,000 cars per year by 2005, which is equal to what Ferrari
does annually) Ford's compassionate financial support has provided Aston with life support when required, but you need only see how VW has tied itself into knots resurrecting Bugatti to appreciate that if the ideas and leadership aren't there, money alone won't make it happen." P.S. - Lotus seems to mirror many of the above mentioned facets for success.
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